Every five years, Statistics Canada conducts a census to provide population and dwelling counts for Canada as well as a wide range of information about Canada’s demographic, social and economic characteristics. The collection methodology has considerably evolved over the years in order to reduce respondent burden, improve the efficiency of the Census Program and data quality. Building upon insight drawn from previous research and censuses, the 2016 Canadian Census achieved one of its best collection response rates, and more importantly, the best Internet response rate since the Canadian Census’ inception and for any census around the world.
Statistics Canada is at the forefront of the use of internet-based data collection tools and methods. The collection methodology used for the 2016 Census focuses on stimulating self-response, in particular Internet response. This presentation will present an overview of the methodology as well as collection results and analyses. Results of ongoing investigations on Internet paradata analysis to better understand the respondents’ behavior will also be presented.
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